August 16, 2016
Wild grassland and rough Atlantic sea locations were chosen as backdrops for the Zara Spring/Summer advertising fashion campaign this year. The location feels were more like wild British coast lines and Scottish hills than tropical paradises.
Apart from the locations, the Caribbean Island was selected for the photo shoots and the video production this year because of its good weather in January, the favorable production conditions and the easy access for client, agency and teams from Spain, the UK and the US. Photographer was Mario Sorrenti, Director for video shoot: Gorden von Steiner.
The "Caribbean Production Company" provided full service: estimates, budgeting, location scouting, prop scouting, crew, catering, production equipment, villa-accommodation, transportation, permits, customs...