With the introduction of the contemporary, hip and affordable fashion brand “Maison Jules”, 2 years ago, Macy’s paid extra attention to their fashionable younger clientele.
Experienced Macy’s Creative Director Maryellen Needham knows exactly how to successfully present the Parisian street style inspired fashion - no matter where the location of her next campaign is - her creative concept hits the nerve of the ‘Zeitgeist”. This time the fashion collection of Maison Jules’ globetrotter girl brought the team to Caribbean locations where the effortless chic looks just as right as in the streets of Paris or New York.
We did find the outdoor locations that perfectly fit the upcoming advertising campaign - from colorful fruit stands to overgrown gates and verandas, street bistros and French inspired shops. Our local Caribbean production team supported once again a fine international fashion campaign.