A very different kind of editorial shoot we had for the magazine 032c - because it is a very different kind of magazine. It was called the magazine with a brutal elegance, and according to the New York Times, “the magazine fuses art and architecture, literature, urban studies in ways that can make one forget how depressing a visit to a newsstand has become.” INDUSTRIE Magazine credited 032c with setting "the most significant editorial agenda since The Face.” 032c was awarded the German media award Lead Magazine of the Year in 2008. Its fashion editorials have been awarded Lead Mood and Fashion Photography awards in 2014 and 2015. Even Barbados’ own goddess of music, Rihanna was on a cover of 032c
Our way of producing matched the PYRATE STYLE clothes collection that we were photographing in Barbados. It was a guerilla style shoot with a very small crew – from the German 032c team came Leah Miriam Hess as Stylist/ Art director and Marc Goehring as photographer for 032c, Troy Burgess was the local PA-all rounder - casting director, props organizer, set dresser, location finder, etc. With only the location idea in mind, we were finding local people and props on the spot. It was a fun shoot especially to see how everybody played along. The result is a lively refreshing editorial photo series – like snap shots of young Barbados’ weekend life.
I guess, everybody in the media business knows those productions that are starting like a little mouse-sized video shoot and then start growing and growing along the way. That can happen once the foreign team has arrived and director and clients see the wealth of beautiful locations and all the visual opportunities those places offer. Our ‘Caribbean International Production Service Company’ was contracted by Smuggler Production/London to organize the Virgin Holiday SALE commercial with 200, all locally casted talents – a mix of all ethnic groups and ages - and 50 local crew. Shoot locations were two beaches on the East and the West coast of Barbados. Two shoot days, and only 2 weeks of pre-production for locations, equipment, logistics, permits, customs, catering, casting, wardrobe and not to forget to organize and build all the props – all together was a bit of a challenge for a shoot on a small Caribbean island.