European location feel for photo and video productions on caribbean island

ZARA FASHION CAMPAIGN WITH PHOTOGRAPHER MARIO SORRENTI

Wild grassland and rough Atlantic sea locations were chosen as backdrops for the Zara Spring/Summer advertising fashion campaign this year. The location feels were more like wild British coast lines and Scottish hills than the tropical Barbados beach paradise.

Apart from the locations, the Caribbean Island was selected for the photo shoots and the video production this year because of its good weather in January, the favorable production conditions and the easy access for client, agency and teams from Spain, the UK and the US. Photographer was Mario Sorrenti who was particular about the location that he had in mind and we were all happy that he liked what he saw, Director for the video shoot was Gorden von Steiner.

Our “Caribbean Production” Company provided full service - we were building tents - living room style for the client, wardrobe/HUM tents and office tents and the biggest for a tasty catering service with a special section for crew with allergy sensibilities.

There was a massive props organization, and production equipment. All production teams were living in full staffed villas - in close range to each other. And we had sunny weather every day.